I watched with awe as Alex Tew sold pixels on his milliondollarhomepage. It was a masterstroke of marketing - and his success has put him in the forefront of the media and will finance new ventures for him.

In many ways, it will be difficult to emulate his sucess - and much harder to better what he did. However, in all ventures, there is usually something which was overlooked.

What Alex achieved was to sell pixels to web sites around the world - and to obtain links from some of the big hitters in the media business; his site obtained links from the BBC, many influential newspapers and blogs.

What did Alex overlook? "Not much." you might say. He did miss the opportunity, though, to target the growing need for local search results. Which is why I created Pixelatedscots.com - to target Scottish web site owners, making a portal of sites with a relevant local search result.

What are the benefits to Scottish web sites - and businesses?

When your web site was designed and published, you probably didn't appreciate how quickly the internet would expand. Rumour has it that Google now indexes some 1billion web pages. It is certainly true that when you search for anything on Google, the maximum results they actually publish is 1,000 - so, if your web site comes in at No 1,001 for any search term, there's no chance that people are going to find you.

Why would buying pixels on pixelatedscots.com help?

When you buy pixels on pixelatedscots.com you link a small image back to your web site and you must also put in a phrase describing your web site. So, if your web site deals with plumbing in Montrose, you would probably add the description "Slaters and plumbers in Montrose". Google reads this text - and suddenly you move into the top section of search results for that key phrase.

How long will pixelatedscots.com be online

If you buy a link on pixelatedscots.com, we guarantee that it will be online for a minimum of 5 years. That means that you have a searchable, static link back to your web site for all that time, at no extra charge.